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China's EV Dominance: Right at Home in Emerging Markets. Literally.
EV growth was once limited by cost and associated infrastructure. Chinese models flooding emerging markets this year tell a different story, and display an important pivot in emphasis.
Nov 212 min read


The Brabus G: Shadow Portfolio Meets Lumbering Luxury
There might not be a surer sign you've landed in an emerging market than an unhurried, curiously badged Mercedes G-Wagon ranging past. Brabus is our OQ Upgrade this week. What is the most quintessential EM vehicle on the road? OQ would love to facilitate this debate. Is it for the masses: the mopeds and tuk-tuks? Or the newly-christened, understated king of Dubai : the Nissan Patrol? The upper echelon likewise features a crowded field full of sleek and, soon, evidently, even
Nov 162 min read


On the Street: Marshall Offers Lesson in Emerging Markets Mid-Premium
Inside the headphones' booming popularity, especially in Eastern Europe. Our OQ On the Street column goes over the ears. Marshall is best known as the maker of amplifiers for many of the world's most legendary acts. The company began breaking into consumer sound with headphones and speakers a number of years ago, with their most successful pair of cans - the Major series - mirroring the shape of those famous amps. They never quite took off in large developed markets, though,
Nov 162 min read


Venues Take Center Stage in EM Live Events Boom
Burgeoning consumer demand, mismatched real assets invite bold pivot for the industry's giants.
Nov 53 min read
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